Minimal Audio All Access Philosophy

I’m a “All access” User and Supporter. Every month I spend 15€ to get all content since years, but I more and more realized that was bullshit, frankly speaking, who is using “all content” - the answer "- no one!
Always when a anniversary offer appears, I feel like “I’m the idiot that spends monthly money, even if I don’t use any plugin” don’t get me wrong, the plugins are great, but I don’t use them every track or production, like noone else. So where is the advantage to use all access? The answer, there is no advantage, it is a disadvantage and not a small one. You find deals for 50% or less on different deals pages from time to time, and the anniversary or bundle deals you can’t use with the all access money.
As a marketing Specialist, I understand, go to a deal page, offer a older plugin for 9,99€ is a good chance to get new customers, but -
For All access users it’s like a slap in the face, you can buy it for the deal price, but you have to spend money again, and the money you have already spend, you keep it to buy plugins or expansion you maybe use a few times.
So if you don’t give the all access users any possibility to use that in sales or bundles, I recommend everyone that think about it, better wait for deals or anniversary sales to buy plugins.
It is not that big advantage you want to sell, it is a disadvantage at the end.
And all readers of this post need to keep in mind, we are not talking about material products that have a production line, materials that need to buy to produce it, it is a one time development with improvements from time to time, but nothing you will loose money when you sell it for a cheaper price to customers that support you many months or years.
Someone will say, ya, that is written somewhere in the terms bla bla, but if you want to transparent to the customers, you should wrote this in a big font a clear for every subscriber “it can’t be used for discounts or bundles”

You should rethink about this situation, maybe a solution is to pay like 20% on top of the all access money to make both sided happy.

Best wishes at all

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Date

8 days ago

Author

Christian Voithenleitner

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